In decades past, attorneys at small law firms relied heavily on tried-and-true marketing tactics including telephone books and the Yellow Pages. Today, legal consumers readily turn to the internet to not only research their specific legal issues, but also to find and learn more about attorneys who can help them resolve those issues. While the mode legal consumers use to search for an attorney has changed, the general method has remained largely the same – albeit on a much more robust and digital level.
Today, legal consumers frequently use online legal directories to find an attorney. In fact, according to the most-recent U.S. Legal Consumer Needs Survey, 31% of legal consumers said they visited an online legal directory. When it comes to capturing the attention of these potential clients, is your law firm missing out?
Our new guide, Advantage you: Using legal directories to enhance your practice, discusses the many advantages online legal directories provide – for both legal consumers and attorneys. The guide also delves into some of the different types of legal directories and provides practical advice for why inclusion in one versus another may be more advantageous.
Why are legal directories important?
Most people who encounter a problem want a quick and effective solution. However, when it comes to something as important as amending an estate plan or resolving a child custody dispute, the solution must also be sound and credible. This is a major reason why legal directories are so popular. A law firm’s inclusion in an online legal directory automatically provides a certain level of authority and denotes a sense of trust.
Additionally, directories offer a one-stop platform that provides factual and streamlined information about numerous law firms in a format that is easy to access, understand, and navigate.
Find a legal directory that fits your needs
From a search perspective, not all legal directories provide the same benefits or level of exposure. When it comes to choosing where to invest your firm’s marketing dollars, it’s important to understand how legal directories rank in terms of brand recognition – with legal consumers, and search clout – with search engines.
Legal directories like FindLaw.com and LawInfo.com were among the first to achieve mainstream success. Because of this, search engines give these sites a lot of authority. For you, that translates into more legal consumers seeing your listing.
Legal directories can also be used to appeal to niche audiences. For example, Abogado.com provides an excellent way to market and appeal to Spanish-speaking legal consumers, while SuperLawyers.com provides attorneys who have earned that distinction a way to showcase and promote their achievements.
How to tailor your directory listing
Today, online legal directories are as varied and diverse as the legal consumers they aim to attract. And it’s easier than ever to customize and tailor your directory listing to meet your firm’s needs. Online directories like FindLaw.com and Abogado.com, allow you to include information and details about your firm that can set you apart from competitors. In addition to including basic practice area and contact information about your firm, you can build out your listing to include client reviews and testimonials, as well as links to articles and videos on your firm’s site – providing opportunities for potential clients to quickly research and learn more about your firm.
Having the ability to highlight your firm’s unique attributes, offerings, and achievements can help you attract and connect with people who have immediate needs.
Take the next step with legal directories
Legal directories provide an easy, affordable, and effective way to get in front of legal consumers who need your help. Learn more about how inclusion in a legal directory can benefit your firm and which one may be the right fit by downloading our free guide, Advantage you: Using legal directories to enhance your practice.
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