Information Gatherers vs. Buyers
Think about the difference between a person who searches “real estate boundary disputes” and a person who searches “real estate boundary dispute attorney near me.”
People who search for “real estate boundary disputes” could have done so for several reasons. Maybe they are trying to determine a valid dispute against a neighbor. Or, maybe a neighbor is threatening them with a dispute and they are looking for initial information about the process.
The person who searched “real estate boundary dispute attorney near me,” on the other hand, is likely in the midst of an active legal issue. This search indicates a person who is much closer to hiring an attorney. By understanding the differences between a searcher who is looking for information and one who is actively seeking legal counsel, you can proactively design your SEO strategy to attract the prospects you want to your site first.
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