Evolving your firm to meet legal consumers’ changing ways
When it comes to legal consumers, annual surveys and reports are valuable for learning about current behaviors and…
Ways
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3 ways FindLaw helps firms grow
Chasing business growth goals for your law firm shouldn’t be put on pause, even during a year of…
Five Ways to Meet Clients? Needs When You Can?t Meet Face To Face
This month, our way of life dramatically changed as cases of COVID-19 have surged throughout the U.S. Schools…
Sales Speak:?Five Ways to Start a Business Development Streak
I am part of a group of professionals interested in learning python, the coding language often associated with…
3 Ways to Celebrate Love Your Lawyer Day
Ask for reviews Considering that 89% of legal consumers place an attorney?s reputation among the most important sources…
Best Ways to Expand Key Client Relationships
This two-part article defines the specific and best actions lawyers and law firms can take to expand client…
Voice of the Client:?9 Ways You Could Be Hindering New Business Efforts
? Over the past 20 years, I have sat in various sales/BD/marketing positions helping to coach consultants, auditors,…
Marketing Tech: Five Quick and Easy Ways to Hack Your Business Development
The most popular justification for avoiding business-development activities is a lack of time. There are, however, a number…
Key Ways to Avoid Negative Publicity?
As mentioned in a prior article, I was fortunate to spend the early part of my career in…
5 Ways to Optimize the Attorney-Marketing Relationship
As a profession, legal marketing is still in its infancy. In fact, words like sales, marketing and business…