Best Ways to Expand Key Client Relationships
This two-part article defines the specific and best actions lawyers and law firms can take to expand client…
Ways
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Voice of the Client: 9 Ways You Could Be Hindering New Business Efforts
Over the past 20 years, I have sat in various sales/BD/marketing positions helping to coach consultants, auditors,…
Marketing Tech: Five Quick and Easy Ways to Hack Your Business Development
The most popular justification for avoiding business-development activities is a lack of time. There are, however, a number…
Key Ways to Avoid Negative Publicity
As mentioned in a prior article, I was fortunate to spend the early part of my career in…
5 Ways to Optimize the Attorney-Marketing Relationship
As a profession, legal marketing is still in its infancy. In fact, words like sales, marketing and business…
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