Digital Marketing Tools For Law Firms: Getting Off On The Right Foot
Being an attorney at a solo or small law firm has always come with certain inherent risks and…
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Back to basics: Stretching digital marketing dollars during COVID-19
In recent weeks, concerns about the spread of COVID-19 have transformed the lives of people throughout the United…
Digital Dive: Data-Driven Marketing for Law Firms ? Metrics for Success
? For law firms, where the billable hour reigns supreme, creating efficiencies to maximize time and effort is…
Marketing Tech: 5 Challenges Facing Firms Trying to Boost Marketing With Tech
Firms are embracing new technologies to help drive marketing efforts and reach new audiences, but doing so may…
Making Legal Directories Part of Your Law Firm?s Marketing Mix
FindLaw.com: The granddaddy of them all, so to speak, FindLaw.com is the Internet?s most comprehensive and best-established legal…
Digital Dive: New Report Reveals Opportunities for Improvement on Digital Marketing Strategy for Law Firms
? For those of us who have devoted more years in legal marketing than we?d care to admit,…
Get Validated: How Awards and Recognitions Give You a Marketing Edge
1. Spread the Word Use your website, blog posts, social networks, and online and offline advertising to note…
3 Things to Consider When Budgeting Your Firm?s Marketing Dollars
Here are three strategies to consider: 1. Assess Your Strategy and Objectives A strong first step is to…
Marketing Innovative Law Firms | Law Journal Newsletters
?Business has only two functions ? marketing and innovation.? ~ Milan Kundera Law firms today are increasingly looking…
Surviving Slip-Ups: Why the Vocal Minority is Wrong About Facebook Marketing
Facebook Isn?t Losing Users Starting in 2016, numerous news articles reported that Facebook?s algorithm and trending page were…
The 5-Step Path to Meeting Your Firm’s Marketing Goals
Dorothy journeyed to the Emerald City with one objective: to seek the Wizard of Oz?s help and return…
Marketing Tech: Five Quick and Easy Ways to Hack Your Business Development
The most popular justification for avoiding business-development activities is a lack of time. There are, however, a number…
3 Questions Your Firm Should Be Asking Before Hiring a Marketing Vendor
The average day of a marketing coordinator at a law firm is far from average. At this point,…
How ?pillar? content can positively affect your firm?s content marketing strategy
The Components of a Content Pillar Defined audience ? First and foremost, you need to understand who you?re…
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