Overcoming 5 law firm marketing myths
You’ve heard it time and time again: you need to invest in law firm marketing. But where do…
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Staying on top of legal marketing trends
Search engines are constantly evolving to provide relevant information to users, including legal consumers. In fact, Google is…
Understanding legal consumer behavior – Lawyer Marketing
When it comes to building your law firm’s book of business having a keen sense of what actually…
Connecting with Hispanic clients – Lawyer Marketing
If you look at the statistics, there’s no question that your law firm should be partnering with Hispanic…
Partnering with Hispanic clients – Lawyer Marketing
The U.S. Hispanic population represents a promising and largely untapped market for law firms of all sizes and…
3 tips for marketing my firm
In the 1980s and 90s, you could find all the clients you needed by simply advertising your law…
Understanding law firm UX – Lawyer Marketing
Much like practicing law, creating a good user experience (UX) on your law firm’s website can be very…
Top 5 legal marketing tools for 2021
Developing your own legal marketing strategy (and following through with it) can feel overwhelming. There are endless tools…
Online reputation and internet law firm marketing
It’s called the World Wide Web for a reason. The internet is a vast, yet crowded space for…
Attorney networking through LinkedIn – Lawyer Marketing
In a recent American Bar Association survey, 66% of attorneys who used social media said they did so…
Marketing your firm to Spanish speakers
Across the United States, Spanish-speaking consumers are fast becoming a vital and vibrant part of society. However, before…
Q & A: Improve your solo firm’s marketing
Let’s face it; running a solo firm in today’s market can take a herculean effort. With scant time…
Marketing tips for immigration lawyers
It’s hard to escape conversations about immigration law during the last few years. Presidential campaigns, nightly news, and…
Personal injury marketing ideas – Lawyer Marketing
Survival of the fittest. It’s a well-known phrase that calls to mind the struggle of life in extreme…
3 tips for law firm web marketing
Web marketing is constantly changing. With every update to Google’s algorithm, there are new tactics to use and…