Get Validated: How Awards and Recognitions Give You a Marketing Edge
1. Spread the Word Use your website, blog posts, social networks, and online and offline advertising to note…
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3 Things to Consider When Budgeting Your Firm’s Marketing Dollars
Here are three strategies to consider: 1. Assess Your Strategy and Objectives A strong first step is to…
Marketing Innovative Law Firms | Law Journal Newsletters
“Business has only two functions — marketing and innovation.” ~ Milan Kundera Law firms today are increasingly looking…
Surviving Slip-Ups: Why the Vocal Minority is Wrong About Facebook Marketing
Facebook Isn’t Losing Users Starting in 2016, numerous news articles reported that Facebook’s algorithm and trending page were…
The 5-Step Path to Meeting Your Firm’s Marketing Goals
Dorothy journeyed to the Emerald City with one objective: to seek the Wizard of Oz’s help and return…
Marketing Tech: Five Quick and Easy Ways to Hack Your Business Development
The most popular justification for avoiding business-development activities is a lack of time. There are, however, a number…
3 Questions Your Firm Should Be Asking Before Hiring a Marketing Vendor
The average day of a marketing coordinator at a law firm is far from average. At this point,…
How “pillar” content can positively affect your firm’s content marketing strategy
The Components of a Content Pillar Defined audience First and foremost, you need to understand who you’re…
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