Pitfalls to avoid when marketing your small law firm
For each of the past several years, the Thomson Reuters State of U.S. Small Law Firms Report has…
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Need Some Law Firm Advertising Ideas? Here’s a Hint: Think ‘Marketing’ Instead
Law firm advertising ideas can be hard to come by in an industry that, for a long time,…
4 simple marketing strategies for a team of one
As a small firm in big pond, you need to sell your skills and legal practice to potential…
How Does a Boutique Law Firm Use Social Media Marketing
Social media is more than just a place to share memes or connect with childhood friends. Instead, it…
What Can Law Firms Learn from Other Businesses on Marketing to Hispanics? Your Questions Answered
Invariably and across the board, today’s most successful businesses are already ahead of the curve when it comes…
Overcoming 5 law firm marketing myths
You’ve heard it time and time again: you need to invest in law firm marketing. But where do…
Staying on top of legal marketing trends
Search engines are constantly evolving to provide relevant information to users, including legal consumers. In fact, Google is…
Understanding legal consumer behavior – Lawyer Marketing
When it comes to building your law firm’s book of business having a keen sense of what actually…
Connecting with Hispanic clients – Lawyer Marketing
If you look at the statistics, there’s no question that your law firm should be partnering with Hispanic…
Partnering with Hispanic clients – Lawyer Marketing
The U.S. Hispanic population represents a promising and largely untapped market for law firms of all sizes and…
3 tips for marketing my firm
In the 1980s and 90s, you could find all the clients you needed by simply advertising your law…
Understanding law firm UX – Lawyer Marketing
Much like practicing law, creating a good user experience (UX) on your law firm’s website can be very…
Top 5 legal marketing tools for 2021
Developing your own legal marketing strategy (and following through with it) can feel overwhelming. There are endless tools…
Online reputation and internet law firm marketing
It’s called the World Wide Web for a reason. The internet is a vast, yet crowded space for…
Attorney networking through LinkedIn – Lawyer Marketing
In a recent American Bar Association survey, 66% of attorneys who used social media said they did so…