The legal consumer isn’t just any consumer
As an attorney, you’re accustomed to having the knowledge you need to do your job. An arbitrator within…
As an attorney, you’re accustomed to having the knowledge you need to do your job. An arbitrator within…
Legal content optimization is one digital marketing piece your law firm can’t be without. In this day and…
Search engines are constantly evolving to provide relevant information to users, including legal consumers. In fact, Google is…
Any law firm or attorney who is interested in reaching the relatively untapped Hispanic community for legal work…
With the U.S. Hispanic population continuing to grow in number, economic power, and influence, there is no question…
For small law firms that are looking to take on additional cases, small businesses can provide a steady flow…
You know your law firm needs a website. And you know that people need to be able to…
When it comes to building your law firm’s book of business having a keen sense of what actually…
For 11 years now, Thomson Reuters has conducted its annual Legal Consumer Needs Survey. It’s the industry’s most…
Developing your own legal marketing strategy (and following through with it) can feel overwhelming. There are endless tools…
To be successful, attorneys at solo and small law firms must understand who their potential clients are and…
When it comes to legal consumers, annual surveys and reports are valuable for learning about current behaviors and…
New capabilities within the digital marketing realm have greatly expanded opportunities for solo and small law firms to…
Gone are the days when attorneys could count on new business by simply placing an ad in the…
In decades past, attorneys at small law firms relied heavily on tried-and-true marketing tactics including telephone books and…