Connecting with Legal Consumers Amid COVID-19
With the continued spread of COVID-19, people throughout the United States find themselves in uncharted territory. As the…
Legal
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The very real benefits of a virtual legal office
In these unprecedented times, many attorneys must address how to service clients and keep business operations going while…
Three Things Your Solo or Small Law Firm Needs to Know About Legal Consumers
Businesses across all industries struggle to understand their customers. Realtors are known to joke with one another that…
Planning to expand your legal offerings? The importance of protecting your law firm’s brand.
In the wake of the 2008 recession, many solo attorneys and small law firms rushed to hop on…
Making Legal Directories Part of Your Law Firm’s Marketing Mix
FindLaw.com: The granddaddy of them all, so to speak, FindLaw.com is the Internet’s most comprehensive and best-established legal…
Competitive Intelligence: Identifying Business Indicators That Lead to Legal Needs
It’s not enough these days to simply react to clients, the best attorneys are those who can anticipate…
Reaching the Hispanic Market for Legal Services: Four Tips
58.9 million people. That’s the US Census Bureau’s estimate for the number of Hispanic Americans in the United…
5 Tips Every Legal Marketer Should Know
Working as a marketer for a law firm of any size means one thing – you have a…
What is Legal SEO and why should attorneys care about it?
Within this definition, we find the key goals of a sound SEO plan, as well as some important…
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