Legal internet marketing in 5 easy steps
Gone are the days when attorneys could count on new business by simply placing an ad in the…
Legal
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Upgrade your legal directory strategy
In decades past, attorneys at small law firms relied heavily on tried-and-true marketing tactics including telephone books and…
Four emerging legal marketing trends
It’s an understatement to say that this year has not gone as planned. But that doesn’t mean legal…
Utilizing the 2021 Legal Planner to grow
Do you really need more uncertainty right now? We’ve had our fill of not knowing what tomorrow looks…
Assessing your legal marketing strategy
The best attorneys are always looking for ways to improve themselves. From taking CLEs in new areas to…
8 Legal Marketing Strategies that Work Now
If you think your business development efforts don’t work, welcome to the club. Only 49% of law firms…
Using social media to connect with legal consumers today
Throughout the U.S., shelter-in-place orders have led to many noteworthy societal shifts and personal reprioritizations. People who previously…
Connecting with Legal Consumers Amid COVID-19
With the continued spread of COVID-19, people throughout the United States find themselves in uncharted territory. As the…
The very real benefits of a virtual legal office
In these unprecedented times, many attorneys must address how to service clients and keep business operations going while…
Three Things Your Solo or Small Law Firm Needs to Know About Legal Consumers
Businesses across all industries struggle to understand their customers. Realtors are known to joke with one another that…
Planning to expand your legal offerings? The importance of protecting your law firm?s brand.
In the wake of the 2008 recession, many solo attorneys and small law firms rushed to hop on…
Making Legal Directories Part of Your Law Firm?s Marketing Mix
FindLaw.com: The granddaddy of them all, so to speak, FindLaw.com is the Internet?s most comprehensive and best-established legal…
Competitive Intelligence: Identifying Business Indicators That Lead to Legal Needs
It?s not enough these days to simply react to clients, the best attorneys are those who can anticipate…
Reaching the Hispanic Market for Legal Services: Four Tips
58.9 million people. That?s the US Census Bureau?s estimate for the number of Hispanic Americans in the United…
5 Tips Every Legal Marketer Should Know
Working as a marketer for a law firm of any size means one thing ? you have a…
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