The legal consumer isn’t just any consumer
As an attorney, you’re accustomed to having the knowledge you need to do your job. An arbitrator within…
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6 Tips for Legal Content Optimization
Legal content optimization is one digital marketing piece your law firm can’t be without. In this day and…
Staying on top of legal marketing trends
Search engines are constantly evolving to provide relevant information to users, including legal consumers. In fact, Google is…
More reasons for Hispanics’ legal needs
Any law firm or attorney who is interested in reaching the relatively untapped Hispanic community for legal work…
The reasons behind Hispanics’ legal needs
With the U.S. Hispanic population continuing to grow in number, economic power, and influence, there is no question…
How small businesses’ legal needs change with time
For small law firms that are looking to take on additional cases, small businesses can provide a steady flow…
3 reasons firms need a legal SEO manager
You know your law firm needs a website. And you know that people need to be able to…
Understanding legal consumer behavior – Lawyer Marketing
When it comes to building your law firm’s book of business having a keen sense of what actually…
We recently surveyed 2,000 legal consumers
For 11 years now, Thomson Reuters has conducted its annual Legal Consumer Needs Survey. It’s the industry’s most…
Top 5 legal marketing tools for 2021
Developing your own legal marketing strategy (and following through with it) can feel overwhelming. There are endless tools…
Connecting with today’s legal consumers
To be successful, attorneys at solo and small law firms must understand who their potential clients are and…
Evolving your firm to meet legal consumers’ changing ways
When it comes to legal consumers, annual surveys and reports are valuable for learning about current behaviors and…
What makes an online legal directory listing stand out?
New capabilities within the digital marketing realm have greatly expanded opportunities for solo and small law firms to…
Legal internet marketing in 5 easy steps
Gone are the days when attorneys could count on new business by simply placing an ad in the…
Upgrade your legal directory strategy
In decades past, attorneys at small law firms relied heavily on tried-and-true marketing tactics including telephone books and…
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