Understanding legal consumer behavior – Lawyer Marketing
When it comes to building your law firm’s book of business having a keen sense of what actually…
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We recently surveyed 2,000 legal consumers
For 11 years now, Thomson Reuters has conducted its annual Legal Consumer Needs Survey. It’s the industry’s most…
Top 5 legal marketing tools for 2021
Developing your own legal marketing strategy (and following through with it) can feel overwhelming. There are endless tools…
Connecting with today’s legal consumers
To be successful, attorneys at solo and small law firms must understand who their potential clients are and…
Evolving your firm to meet legal consumers’ changing ways
When it comes to legal consumers, annual surveys and reports are valuable for learning about current behaviors and…
What makes an online legal directory listing stand out?
New capabilities within the digital marketing realm have greatly expanded opportunities for solo and small law firms to…
Legal internet marketing in 5 easy steps
Gone are the days when attorneys could count on new business by simply placing an ad in the…
Upgrade your legal directory strategy
In decades past, attorneys at small law firms relied heavily on tried-and-true marketing tactics including telephone books and…
Four emerging legal marketing trends
It’s an understatement to say that this year has not gone as planned. But that doesn’t mean legal…
Utilizing the 2021 Legal Planner to grow
Do you really need more uncertainty right now? We’ve had our fill of not knowing what tomorrow looks…
Assessing your legal marketing strategy
The best attorneys are always looking for ways to improve themselves. From taking CLEs in new areas to…
8 Legal Marketing Strategies that Work Now
If you think your business development efforts don’t work, welcome to the club. Only 49% of law firms…
Using social media to connect with legal consumers today
Throughout the U.S., shelter-in-place orders have led to many noteworthy societal shifts and personal reprioritizations. People who previously…
Connecting with Legal Consumers Amid COVID-19
With the continued spread of COVID-19, people throughout the United States find themselves in uncharted territory. As the…
The very real benefits of a virtual legal office
In these unprecedented times, many attorneys must address how to service clients and keep business operations going while…
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