Why do small law firms need a website?
Legal marketing has gone through a massive shift over the past several decades. Years ago, lawyers took out…
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Top 5 Considerations When Starting Your Small or Solo Law Firm
Starting a small or solo firm has its perks — you get to practice law while also being…
Developing Your Law Firm’s Unique Positioning Statement
If you want an effective marketing plan, consider developing a unique positioning statement. These statements give your law firm…
Need Some Law Firm Advertising Ideas? Here’s a Hint: Think ‘Marketing’ Instead
Law firm advertising ideas can be hard to come by in an industry that, for a long time,…
How Does a Boutique Law Firm Use Social Media Marketing
Social media is more than just a place to share memes or connect with childhood friends. Instead, it…
Brand-Building 101: Law Firms and Expressing Identity
Recently, we highlighted the concept of brand and shared two ways law firms can express it to potential…
Selling Yourself: How Lawyers and Law Firms Can Express Unique Brands
Time and time again, FindLaw’s research has shown that legal consumers have difficulty distinguishing between what they see…
What Can Law Firms Learn from Other Businesses on Marketing to Hispanics? Your Questions Answered
Invariably and across the board, today’s most successful businesses are already ahead of the curve when it comes…
Get the 2022 Law Firm Business Planner
All of us could use a brighter tomorrow, but brighter tomorrows don’t always happen on their own. Oftentimes,…
Priming your law firm for expansion
In the Great Recession of 2008, many law firms rushed to offer personal bankruptcy services. It seemed like…
How to start using paid social media as a law firm
In recent years, more and more firms have been using social media. When this trend first started, posting…
Smiling on your law firm’s website, the right way
Today, websites are a primary source for new clients for most firms. Traditional marketing tactics, like yellow pages…
A small law firm’s pandemic success story
Attorney Gregory M. Jachts prides himself on the superlative client service offered by his firm, Simon, Sarver, Swetz, &…
Overcoming 5 law firm marketing myths
You’ve heard it time and time again: you need to invest in law firm marketing. But where do…
How to set up your law firm’s Google My Business page
In order to compete online, you need a Google My Business (GMB) listing. According to Statcounter, nearly 90%…
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