Social media for law firms: 4 tips to stay up-to-date
So, your nephew told you Facebook is “cheugy” and you read something about Instagram heading in a new…
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Marketing a law firm: How to measure important KPIs
As an attorney at a solo or small law firm, you’re accustomed to answering clients’ questions, providing sound…
Google analytics is changing. What does that mean for law firms?
For almost two decades, Google Analytics has been a relatively easy-to-use way to collect information on a website’s…
What if law firms could cherry-pick their clients? Maybe they can
Gone are the days when a solo attorney or small law firm could open for business and just…
Bringing balance back: How small law firms and solo attorneys can keep the scales level
Large law firms have staff dedicated to the sorts of tasks that aren’t practicing law, but are necessary…
Pitfalls to avoid when marketing your small law firm
For each of the past several years, the Thomson Reuters State of U.S. Small Law Firms Report has…
Making a game plan for your law firm’s blog
Some attorneys choose not to blog out of disdain. They see the blogosphere as an amateur’s playground, not…
Why do small law firms need a website?
Legal marketing has gone through a massive shift over the past several decades. Years ago, lawyers took out…
Top 5 Considerations When Starting Your Small or Solo Law Firm
Starting a small or solo firm has its perks — you get to practice law while also being…
Developing Your Law Firm’s Unique Positioning Statement
If you want an effective marketing plan, consider developing a unique positioning statement. These statements give your law firm…
Need Some Law Firm Advertising Ideas? Here’s a Hint: Think ‘Marketing’ Instead
Law firm advertising ideas can be hard to come by in an industry that, for a long time,…
How Does a Boutique Law Firm Use Social Media Marketing
Social media is more than just a place to share memes or connect with childhood friends. Instead, it…
Brand-Building 101: Law Firms and Expressing Identity
Recently, we highlighted the concept of brand and shared two ways law firms can express it to potential…
Selling Yourself: How Lawyers and Law Firms Can Express Unique Brands
Time and time again, FindLaw’s research has shown that legal consumers have difficulty distinguishing between what they see…
What Can Law Firms Learn from Other Businesses on Marketing to Hispanics? Your Questions Answered
Invariably and across the board, today’s most successful businesses are already ahead of the curve when it comes…