Why Website Accessibility Should Matter to Your Law Firm
In January of 2020, the Second Appellate District of the California Court of Appeal granted summary judgment in…
Law
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Balancing act: Mastering the business and practice of law
While midsize and larger law firms have dedicated staff to handle many of the administrative and operational tasks…
Three Things Your Solo or Small Law Firm Needs to Know About Legal Consumers
Businesses across all industries struggle to understand their customers. Realtors are known to joke with one another that…
Why Accountability in Law Firms Is So Challenging
A bevy of new goals and objectives typically accompany the advent of a new year—or, in the case…
How market research can benefit your law firm
You think you’re doing everything right. Your firm has a successful track record, your website is comprehensive, you’re…
Digital Dive: Data-Driven Marketing for Law Firms — Metrics for Success
For law firms, where the billable hour reigns supreme, creating efficiencies to maximize time and effort is…
How healthy is your law firm’s brand?
Building a law firm brand is an ongoing, multi-step and multi-channel process that takes a lot of time…
Planning to expand your legal offerings? The importance of protecting your law firm’s brand.
In the wake of the 2008 recession, many solo attorneys and small law firms rushed to hop on…
Making Legal Directories Part of Your Law Firm’s Marketing Mix
FindLaw.com: The granddaddy of them all, so to speak, FindLaw.com is the Internet’s most comprehensive and best-established legal…
Leadership in Law: Getting a Seat at the Table
How Law Firm Marketers Can Assume a Leadership Role The marketing director needs to gain “a seat…
How Law Firms Are Overcoming New Business Development Challenges
With the intense competition for new legal work, demands on lawyers’ available time and the increasing discounts clients…
Digital Dive: New Report Reveals Opportunities for Improvement on Digital Marketing Strategy for Law Firms
For those of us who have devoted more years in legal marketing than we’d care to admit,…
2020 is Right Around the Corner – Now is the Time to Future-Proof Your Solo or Small Law Firm
Delivering what legal consumers want Decisions to hire you are no longer being made in your office. By…
Future-Proofing Your Law Firm’s Brand
What might impact your practice? No one trend or development will affect all areas of practice, but these…
Podcasts Are the New Black for Law Firm Business Development
Before jumping into the podcast foray, law firm leaders must think strategically about podcasting as a tool for…
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