Planning to expand your legal offerings? The importance of protecting your law firm’s brand.
In the wake of the 2008 recession, many solo attorneys and small law firms rushed to hop on…
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Making Legal Directories Part of Your Law Firm’s Marketing Mix
FindLaw.com: The granddaddy of them all, so to speak, FindLaw.com is the Internet’s most comprehensive and best-established legal…
Leadership in Law: Getting a Seat at the Table
How Law Firm Marketers Can Assume a Leadership Role The marketing director needs to gain “a seat…
How Law Firms Are Overcoming New Business Development Challenges
With the intense competition for new legal work, demands on lawyers’ available time and the increasing discounts clients…
Digital Dive: New Report Reveals Opportunities for Improvement on Digital Marketing Strategy for Law Firms
For those of us who have devoted more years in legal marketing than we’d care to admit,…
2020 is Right Around the Corner – Now is the Time to Future-Proof Your Solo or Small Law Firm
Delivering what legal consumers want Decisions to hire you are no longer being made in your office. By…
Future-Proofing Your Law Firm’s Brand
What might impact your practice? No one trend or development will affect all areas of practice, but these…
Podcasts Are the New Black for Law Firm Business Development
Before jumping into the podcast foray, law firm leaders must think strategically about podcasting as a tool for…
Media & Communications: Grab the Wheel and Drive Yourself!: How Law Firm Marketers Can Grow Professionally … and Some Sage Advice
So, you’ve been in your role in the marketing department at your firm for a few years…
Marketing Innovative Law Firms | Law Journal Newsletters
“Business has only two functions — marketing and innovation.” ~ Milan Kundera Law firms today are increasingly looking…
Why you need the 2020 Law Firm Business Planner
Budget Tracker and 90-day Review Arguably one of the most important tools, the budget tracker keeps your firm’s…
5 Tips To Optimize Your Law Blog For SEO
It might seem odd that I’m addressing keywords last, but authority and relevance really should take priority in…
Don’t Be Content with No Content Strategy: A Law Firm Content Strategy Primer
Articles. Blog posts. Client alerts. White papers. Thought leadership. Lawyers and law firms pump out an incredible amount…
Leadership In Law: Leadership for the Strong
To learn how to become an effective leader, one may simply visit Amazon or a good book store…
Part 1: Build Your Law Firm Website’s Online Authority with Quality, Informative Content
How Google’s Algorithm Updates Changed the Way Law Firms Created Their Websites In 2011 and 2012, respectively, Google…
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