Why Website Accessibility Should Matter to Your Law Firm
In January of 2020, the Second Appellate District of the California Court of Appeal granted summary judgment in…
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Three Things Your Solo or Small Law Firm Needs to Know About Legal Consumers
Businesses across all industries struggle to understand their customers. Realtors are known to joke with one another that…
How market research can benefit your law firm
You think you’re doing everything right. Your firm has a successful track record, your website is comprehensive, you’re…
2020 is Right Around the Corner – Now is the Time to Future-Proof Your Solo or Small Law Firm
Delivering what legal consumers want Decisions to hire you are no longer being made in your office. By…
Podcasts Are the New Black for Law Firm Business Development
Before jumping into the podcast foray, law firm leaders must think strategically about podcasting as a tool for…
Media & Communications: Grab the Wheel and Drive Yourself!: How Law Firm Marketers Can Grow Professionally … and Some Sage Advice
So, you’ve been in your role in the marketing department at your firm for a few years…
Why you need the 2020 Law Firm Business Planner
Budget Tracker and 90-day Review Arguably one of the most important tools, the budget tracker keeps your firm’s…
Maximize the Impact of Firm Sponsorships with Social Media
Law firms are some of the most generous entities in existence. I’m not aware of any other industry…
First Impressions Matter … What Do Prospective Clients Think Of Your Firm?
1. Examine Your Website It’s not enough to just have a website. What type of key messaging, tone…
Don’t Be Content with No Content Strategy: A Law Firm Content Strategy Primer
Articles. Blog posts. Client alerts. White papers. Thought leadership. Lawyers and law firms pump out an incredible amount…
Competitive Intelligence: How Client Intelligent Is Your Firm?
“Our clients don’t expect us to provide excellent service,” said no one, ever. Law firms know the importance…
3 Questions Your Firm Should Be Asking Before Hiring a Marketing Vendor
The average day of a marketing coordinator at a law firm is far from average. At this point,…
Part 1: Build Your Law Firm Website’s Online Authority with Quality, Informative Content
How Google’s Algorithm Updates Changed the Way Law Firms Created Their Websites In 2011 and 2012, respectively, Google…
FindLaw’s Guide to Hosting the Perfect Law Firm Event
Confirm the guest list. Work with your office to determine who you would like to invite. Use your…
The Best Way to Find New Law Firm Clients Is to Make Sure They Can Find You
Information Gatherers vs. Buyers Think about the difference between a person who searches “real estate boundary disputes” and…
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