Typically, that’s when the person becomes a legal consumer, and they’re not waiting until they get home to start researching attorneys. No, they’re turning to their phone, and the apps they use every day.
For years, we’ve been preaching the importance of a mobile-optimized digital marketing presence for attorneys, and it’s because situations like the one above happen every day. The thing is, when that person reaches into their pocket to start a search, they’re no longer relying solely on their web browser.
While there are many places legal consumers are looking, they are turning to one app in particular, and it’s the same place they look for how to get from here to there—Google Maps.
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