Now it?s time to grab the pen and paper. This sounds like a no-brainer, but start by writing down your name, job title and firm information. Then list five to eight things you?d like to include. Some topics to consider include:
1. Prior work experience
2. Recent recognition
3. Community service
4. Family facts
5. Hobbies or interests
The most important thing to remember when making your list is to keep your audience in mind. Write for your clients, not your fellow attorneys. Your bio shouldn?t be a resume, but rather a narrative. What do you want them to know about you? Maybe you?ve won an award or been recognized in a publication recently. Or maybe you?ve been selected to a Super Lawyer?s list. People want to know they?re working with a reputable and trustworthy professional. Makes sure that shines through, along with your personality.
#LawyerMarketing #LawyerSEO #LawFirmMarketing #LawFirmSEO