1. Examine Your Website
It’s not enough to just have a website. What type of key messaging, tone and information are conveyed through your site? What about the design? Is the text easy to read and logically organized? Is contact information prominently displayed? To appeal to prospective clients, your site’s messaging and design must be cohesive and on-point.
2. Put Some Strategy Behind Being Found Online
Having a beautifully written and designed website does you no good if no one ever sees it. According to Moz, between 71 to 92 percent of searchers don’t continue past the first page of Google search results – meaning you may not even get a chance to make a first impression. Having a solid SEO strategy can improve your site’s visibility and increase traffic to your site.
3. Don’t Run From Online Reviews
Did you take the time to claim and verify your Google My Business listing? What about your Avvo profile? These and other review sites are readily used by prospective clients when researching firms and individual attorneys. What about negative reviews? Provided your responses are metered and appropriate – engaging with disgruntled reviewers is often viewed positively.
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