Everyone can use a little love. And attorneys are no different.

First established in 2001 by Fort Lauderdale business attorney Nader Anise, Love Your Lawyer Day has grown to become a global recognition of law firms? contributions to their clients and their communities. This year, it falls on November 1. And now is the time to sign up for alerts and early access promotions to win an exclusive Love Your Lawyer t-shirt.

So why not celebrate? Parties, gatherings with long-time clients, and recognition of staff efforts are all great fun. But the best way is to spread that love around.

One of the chief objectives of Love Your Lawyer Day is to counter the less-than-positive images many people still have of attorneys. Even relatively flattering portrayals in TV and movies give the impression that the practice of law is more like a gaudy soap opera than a down-to-earth, practical vocation. Those who?ve worked with reputable attorneys or who have family connections to legal professionals know how valuable their services are.

And one thing that makes attorneys lovable is pro bono work. It?s a great way to build a firm?s reputation in your community. Most small firms operate locally, after all.

What?s more, the need is strong. At least 40 percent of low and moderate-income households experience a legal problem annually. But civil legal aid addresses only about 20 percent of the legal needs of low-income folks. According to ABA?s 2019 ?Profile of the Legal Profession,? the biggest needs for pro bono services are in family law, followed by criminal law, litigation, estate planning or probate, and immigration. The ABA recommends that all attorneys perform at least 50 hours a year of pro bono services ?to those unable to pay.?

But pro bono isn?t good just for your practice and its reputation. As a recent Super Lawyers publication called ?Doing Good While Doing Well: A Road Map to Success with Pro Bono? observes: ?Reaching out to those in need through pro bono work can rebalance your work life, regenerate your spirit and help you gain a greater sense of connectedness with the law.? In other words, pro bono work can refresh the impulse that led you to become an attorney in the first place.

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