Best Ways to Expand Key Client Relationships
This two-part article defines the specific and best actions lawyers and law firms can take to expand client…
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In a VUCA Environment, Empower Your CMO to Collaborate and Lead
There is no question that we are doing business in a VUCA environment. VUCA is an acronym we…
5 Tips To Optimize Your Law Blog For SEO
It might seem odd that I’m addressing keywords last, but authority and relevance really should take priority in…
First Impressions Matter … What Do Prospective Clients Think Of Your Firm?
1. Examine Your Website It’s not enough to just have a website. What type of key messaging, tone…
Professional Development: Why an Online “To-Do” List and Notes Are So Important
If You Want To Do More, Go Paper-Less he secret to increased productivity and a powerful agenda…
Sales Speak: Relationship Building: Systemizing Prospect Engagement
A prospect has been identified and qualified. Now what? Building rapport with prospective or existing clients and referral…
Voice of the Client: 9 Ways You Could Be Hindering New Business Efforts
Over the past 20 years, I have sat in various sales/BD/marketing positions helping to coach consultants, auditors,…
Don’t Be Content with No Content Strategy: A Law Firm Content Strategy Primer
Articles. Blog posts. Client alerts. White papers. Thought leadership. Lawyers and law firms pump out an incredible amount…
Competitive Intelligence: How Client Intelligent Is Your Firm?
“Our clients don’t expect us to provide excellent service,” said no one, ever. Law firms know the importance…
The Time to Improve Administrative Performance Is Now
We are now awash in predictions of an impending economic downturn. Economists are predicting that sometime in 2020,…
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