How lawyers can promote awards properly
Marketing your legal practice is difficult. Ethics considerations carefully proscribe how, when and why you can talk about…
Marketing
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How to set up your law firm’s Google My Business page
In order to compete online, you need a Google My Business (GMB) listing. According to Statcounter, nearly 90%…
How small businesses’ legal needs change with time
For small law firms that are looking to take on additional cases, small businesses can provide a steady flow…
3 reasons firms need a legal SEO manager
You know your law firm needs a website. And you know that people need to be able to…
Small businesses: A well of opportunity
Small law firms are constantly searching for new clients who can keep work and revenue flowing in. The…
Why trust signals matter to attorneys
Year after year, when FindLaw performs research into the way online resources are used, two features of legal…
Understanding legal consumer behavior – Lawyer Marketing
When it comes to building your law firm’s book of business having a keen sense of what actually…
We recently surveyed 2,000 legal consumers
For 11 years now, Thomson Reuters has conducted its annual Legal Consumer Needs Survey. It’s the industry’s most…
Connecting with Hispanic clients – Lawyer Marketing
If you look at the statistics, there’s no question that your law firm should be partnering with Hispanic…
Are Google LSAs right for your firm?
Savvy law firms are always on the lookout for new ways to stand out and bring in more…
Five key PPC insights every law firm should know
Given the competitive nature of legal marketing, many law firms get excited about pay-per-click (PPC) advertising. PPC is…
Be your firm’s best competitive advantage
One of the challenges involved with marketing your law firm is that there are likely many competitor firms…
Partnering with Hispanic clients – Lawyer Marketing
The U.S. Hispanic population represents a promising and largely untapped market for law firms of all sizes and…
Expand your firm’s online reach via video
Pre-COVID, most attorneys rarely, if ever, thought about using video. However, with the emergence of the pandemic and…
How LawInfo.com works for attorneys
Ray-Ban’s Wayfarer sunglasses have been a best-selling model since they were first introduced in 1956, in part because…