Competitive Intelligence: What Is Your Dashboard Report Telling You? Chances Are, Not Much.
I’ve said this many times before, but I’m kind of a data geek, so here we go again.…
Marketing
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Key Ways to Avoid Negative Publicity
As mentioned in a prior article, I was fortunate to spend the early part of my career in…
Part 1: Build Your Law Firm Website’s Online Authority with Quality, Informative Content
How Google’s Algorithm Updates Changed the Way Law Firms Created Their Websites In 2011 and 2012, respectively, Google…
Voice of the Client: Hearing the Client Through the Noise
Lawyers and law firms are exhorted constantly to listen to the voice of the client! They are told…
Are Online Reviews Threatening Your Online Reputation?
An attorney’s reputation may be one of the most important factors that clients consider before hiring counsel. In…
How “pillar” content can positively affect your firm’s content marketing strategy
The Components of a Content Pillar Defined audience First and foremost, you need to understand who you’re…
The Importance of Social Skills: Technology and Data Are Not Enough to Grow Your Firm’s Business
Go to any legal industry publication and there is always a plethora of articles on any given day…
FindLaw’s Guide to Hosting the Perfect Law Firm Event
Confirm the guest list. Work with your office to determine who you would like to invite. Use your…
Tailoring Your Website (And Your Ads) for Hispanic Consumers
If you’re over the age of 34, the idea of tossing out your desktop or laptop computer and…
3 Tips for Managing Your Firm’s Reputation and Building Trust on Instagram
#3 BE CONSISTENT In the land of Instagram consistency is key. Think about it – having a consistent…
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