Balancing act: Mastering the business and practice of law
While midsize and larger law firms have dedicated staff to handle many of the administrative and operational tasks…
Marketing
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Client Maximization: Doing Well by Doing the Right Things
Making the most of your firm?s client base need not be a costly undertaking. There are several steps…
Appealing to the next generation of clients
No two consumers are alike, but the contrast between some demographics can be especially striking. Let?s take younger…
Three Things Your Solo or Small Law Firm Needs to Know About Legal Consumers
Businesses across all industries struggle to understand their customers. Realtors are known to joke with one another that…
Why Accountability in Law Firms Is So Challenging
A bevy of new goals and objectives typically accompany the advent of a new year?or, in the case…
The Multi-Faceted Internet Journey of Spanish-Speaking Consumers
Spanish-speaking consumers use the internet?and especially the internet on their smartphones?in greater numbers than the overall population. That…
Sales Speak: Strategies to Avoid or Reduce Billing Rate Discounts
Requests for discounts have become a routine step in the legal services purchasing process. Lawyers face the uncomfortable…
Overcoming the Language Barrier: Three Reasons Why You Don?t Need to Speak Spanish to Appeal to Spanish-Speaking Consumers
The Census Bureau estimates that by 2050, the United States will have 138 million Spanish-speaking residents. That?s a…
Linking Content into the Client Journey: Why Content Experience Matters
Whatever the size of the law firm, small, midsize or Big Law, marketing?s goal is to engage your…
The five questions prospective clients want answered
For your small law firm or solo practice, it?s critical to evaluate the client service experience you provide.…
How market research can benefit your law firm
You think you?re doing everything right. Your firm has a successful track record, your website is comprehensive, you?re…
Digital Dive: Data-Driven Marketing for Law Firms ? Metrics for Success
? For law firms, where the billable hour reigns supreme, creating efficiencies to maximize time and effort is…
How healthy is your law firm?s brand?
Building a law firm brand is an ongoing, multi-step and multi-channel process that takes a lot of time…
Marketing Tech: 5 Challenges Facing Firms Trying to Boost Marketing With Tech
Firms are embracing new technologies to help drive marketing efforts and reach new audiences, but doing so may…
Planning to expand your legal offerings? The importance of protecting your law firm?s brand.
In the wake of the 2008 recession, many solo attorneys and small law firms rushed to hop on…
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