Maximize the Impact of Firm Sponsorships with Social Media
Law firms are some of the most generous entities in existence. I’m not aware of any other industry…
Marketing
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Surviving Slip-Ups: Why the Vocal Minority is Wrong About Facebook Marketing
Facebook Isn’t Losing Users Starting in 2016, numerous news articles reported that Facebook’s algorithm and trending page were…
The 5-Step Path to Meeting Your Firm’s Marketing Goals
Dorothy journeyed to the Emerald City with one objective: to seek the Wizard of Oz’s help and return…
When Being a Star Rainmaker is Not Enough: Why EQ Leads to Even Better Business Results
Robert is a well-respected successful rainmaker at his firm. Katie, also a partner, has been with the firm…
The Fundamentals of Blended Search
Very simply, the idea behind blended search is to return more useful search results by drawing from multiple…
10 Common Misconceptions Lawyers Have About Media Relations
Traditional media continue to evolve and constrict in a marketplace consumed by non-traditional influencers, including bloggers, social media…
Best Ways to Expand Key Client Relationships
This two-part article defines the specific and best actions lawyers and law firms can take to expand client…
In a VUCA Environment, Empower Your CMO to Collaborate and Lead
There is no question that we are doing business in a VUCA environment. VUCA is an acronym we…
5 Tips To Optimize Your Law Blog For SEO
It might seem odd that I’m addressing keywords last, but authority and relevance really should take priority in…
First Impressions Matter … What Do Prospective Clients Think Of Your Firm?
1. Examine Your Website It’s not enough to just have a website. What type of key messaging, tone…
Professional Development: Why an Online “To-Do” List and Notes Are So Important
If You Want To Do More, Go Paper-Less he secret to increased productivity and a powerful agenda…
Sales Speak: Relationship Building: Systemizing Prospect Engagement
A prospect has been identified and qualified. Now what? Building rapport with prospective or existing clients and referral…
Voice of the Client: 9 Ways You Could Be Hindering New Business Efforts
Over the past 20 years, I have sat in various sales/BD/marketing positions helping to coach consultants, auditors,…
Don’t Be Content with No Content Strategy: A Law Firm Content Strategy Primer
Articles. Blog posts. Client alerts. White papers. Thought leadership. Lawyers and law firms pump out an incredible amount…
Competitive Intelligence: How Client Intelligent Is Your Firm?
“Our clients don’t expect us to provide excellent service,” said no one, ever. Law firms know the importance…
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