Evaluating a marketing strategy with KPIs
Remember high school English class? You may recall your teacher sharing the cardinal rule of creative writing, “show,…
Marketing
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Virtual Training & Mentoring for Summer and First Year Associates
Summer interns and first year associates have enough stress starting a new job and now they cannot run…
What’s your referral strategy? – Lawyer Marketing
It’s one thing to say that your firm is good, but another for potential clients to hear it…
Become a trusted resource for prospective clients
As an attorney, you’re an expert in handling legal matters. But, most likely, potential clients aren’t just seeking…
Match Your Business Development Plan With Your Personality
I have been privileged to work with many lawyers to discuss, strategize and implement their business development plans,…
Why Google loves Q&As and why that’s good for your firm
When it comes to digital marketing, most attorneys understand that having an attractive website isn’t enough. After all,…
7 Steps to Pivot Your Business Now
Have many of us feel like we are living in an alternate reality? Read These Next Match Your…
Law Firm Website Design Must-Haves
Today, your firm’s website has become the main window for potential clients to get a glimpse of who…
8 Legal Marketing Strategies that Work Now
If you think your business development efforts don’t work, welcome to the club. Only 49% of law firms…
Positioning your firm to meet the challenge
In our last blog post, we discussed how individuals and businesses in the U.S. are likely to face…
How to Write Digital Content that Gets Read
With over 1.7 billion websites on the Internet, you might say we have a content clutter issue. Adding…
Practice area shifts to meet clients’ needs
As states begin to reopen, the ripple effects of the measures taken to slow the COVID-19 pandemic’s spread…
Putting the “Social” Back into Social Media: Helping Attorneys Connect with Others
Since the world turned upside down a few months ago, more and more lawyers are flocking to social…
Jump-Starting Business Development After Living in a Socially Distant World
COVID-19 presents unprecedented personal and professional challenges both to every individual around the globe. The American economy has…
Driving the success of your firm’s website, through the power of empathy
Is your firm’s website attracting and keeping the attention of today’s legal consumers? It’s a question worth considering.…