Looking back to look forward
This past year imparted many difficult lessons. While there’s no way to insulate your practice from everything that…
Marketing
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Connecting with today’s legal consumers
To be successful, attorneys at solo and small law firms must understand who their potential clients are and…
Benefits of a mobile responsive firm site
Remember before smartphones? All you needed to worry about was how your firm’s website looked on a desktop…
Attorney networking through LinkedIn – Lawyer Marketing
In a recent American Bar Association survey, 66% of attorneys who used social media said they did so…
4 reasons to start advertising your law firm with Google
According to Statista, more than 88% of people worldwide use Google to search online, and according to our…
Tips for targeting the right clients
For many attorneys, the ultimate goal of their marketing is to bring more clients into the business. But…
Marketing your firm to Spanish speakers
Across the United States, Spanish-speaking consumers are fast becoming a vital and vibrant part of society. However, before…
Duplicate content can put your website at risk
Building your website can feel like a Herculean task sometimes. You need to determine the style, the right…
Evolving your firm to meet legal consumers’ changing ways
When it comes to legal consumers, annual surveys and reports are valuable for learning about current behaviors and…
Q & A: Improve your solo firm’s marketing
Let’s face it; running a solo firm in today’s market can take a herculean effort. With scant time…
Does your online content measure up?
When it comes to the written word, what constitutes “good” is subjective. However, if you’re looking at what…
A three-point plan for increasing your law firm’s online visibility
In the most recent Thomson Reuters U.S. Consumer Legal Needs Survey, 62% of respondents who used an online…
What makes an online legal directory listing stand out?
New capabilities within the digital marketing realm have greatly expanded opportunities for solo and small law firms to…
How to ask clients for reviews
Plenty of attorneys are skeptical of online reviews because they’re apprehensive about putting their image in the hands…
Marketing tips for immigration lawyers
It’s hard to escape conversations about immigration law during the last few years. Presidential campaigns, nightly news, and…