Tailoring Your Website (And Your Ads) for Hispanic Consumers
If you?re over the age of 34, the idea of tossing out your desktop or laptop computer and…
Marketing
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3 Tips for Managing Your Firm’s Reputation and Building Trust on Instagram
#3 BE CONSISTENT In the land of Instagram consistency is key. Think about it ? having a consistent…
Three Things To Consider, When Considering Your Attorney LinkedIn Profile
1 .Get Professional With Your Photo This photo is going to follow you all around LinkedIn, whether it?s…
Reaching the Hispanic Market for Legal Services: Four Tips
58.9 million people. That?s the US Census Bureau?s estimate for the number of Hispanic Americans in the United…
5 Ways to Optimize the Attorney-Marketing Relationship
As a profession, legal marketing is still in its infancy. In fact, words like sales, marketing and business…
Google Maps is More Than Just Your Firm’s Address
Typically, that?s when the person becomes a legal consumer, and they?re not waiting until they get home to…
The Best Way to Find New Law Firm Clients Is to Make Sure They Can Find You
Information Gatherers vs. Buyers Think about the difference between a person who searches ?real estate boundary disputes? and…
Five Steps for Writing an Engaging Bio (with template!)
Step #2 Now it?s time to grab the pen and paper. This sounds like a no-brainer, but start…
Facebook Insights 101: How to Use Facebook Analytics to Shape your Social Strategy
What to do: Use these insights to begin experiments with different calls-to-action. If the goal of your Facebook…
5 Tips Every Legal Marketer Should Know
Working as a marketer for a law firm of any size means one thing ? you have a…
Looking to Bolster Your Firm?s Digital Footprint? Look No Further Than LinkedIn
One might ask, with so many options out there what is the best platform to shape and mold…
Put Yourself Out There ? Visually
Traditionally, attorneys haven?t been ahead of the curve when it comes to social media. But past behavior doesn?t…
What is Legal SEO and why should attorneys care about it?
Within this definition, we find the key goals of a sound SEO plan, as well as some important…
The Mobile Takeover: It?s time to think mobile first
Your Website is Like a Newspaper You know that space someone first sees when they get to your…
FindLaw Q&A: The best way to ask for reviews
We care about other people?s opinions. It?s why we look at a restaurant?s star rating before making a…