Overcoming 5 law firm marketing myths
You’ve heard it time and time again: you need to invest in law firm marketing. But where do…
Marketing
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Staying on top of legal marketing trends
Search engines are constantly evolving to provide relevant information to users, including legal consumers. In fact, Google is…
Talking business development with lawyers
Here’s something marketing professionals at small and midsized law firms probably wish could be shouted from the mountaintops…
More reasons for Hispanics’ legal needs
Any law firm or attorney who is interested in reaching the relatively untapped Hispanic community for legal work…
The reasons behind Hispanics’ legal needs
With the U.S. Hispanic population continuing to grow in number, economic power, and influence, there is no question…
How lawyers can promote awards properly
Marketing your legal practice is difficult. Ethics considerations carefully proscribe how, when and why you can talk about…
How to set up your law firm’s Google My Business page
In order to compete online, you need a Google My Business (GMB) listing. According to Statcounter, nearly 90%…
How small businesses’ legal needs change with time
For small law firms that are looking to take on additional cases, small businesses can provide a steady flow…
3 reasons firms need a legal SEO manager
You know your law firm needs a website. And you know that people need to be able to…
Small businesses: A well of opportunity
Small law firms are constantly searching for new clients who can keep work and revenue flowing in. The…
Why trust signals matter to attorneys
Year after year, when FindLaw performs research into the way online resources are used, two features of legal…
Understanding legal consumer behavior – Lawyer Marketing
When it comes to building your law firm’s book of business having a keen sense of what actually…
We recently surveyed 2,000 legal consumers
For 11 years now, Thomson Reuters has conducted its annual Legal Consumer Needs Survey. It’s the industry’s most…
Connecting with Hispanic clients – Lawyer Marketing
If you look at the statistics, there’s no question that your law firm should be partnering with Hispanic…
Are Google LSAs right for your firm?
Savvy law firms are always on the lookout for new ways to stand out and bring in more…