Brand-Building 101: Law Firms and Expressing Identity
Recently, we highlighted the concept of brand and shared two ways law firms can express it to potential…
Marketing
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Selling Yourself: How Lawyers and Law Firms Can Express Unique Brands
Time and time again, FindLaw’s research has shown that legal consumers have difficulty distinguishing between what they see…
6 Tips for Legal Content Optimization
Legal content optimization is one digital marketing piece your law firm can’t be without. In this day and…
4 Idea-Starters for Celebrating Love Your Lawyer Day
First, there’s nothing wrong with doughnuts. Ever. But let’s just say this November 5, you want to celebrate…
What Can Law Firms Learn from Other Businesses on Marketing to Hispanics? Your Questions Answered
Invariably and across the board, today’s most successful businesses are already ahead of the curve when it comes…
Get the 2022 Law Firm Business Planner
All of us could use a brighter tomorrow, but brighter tomorrows don’t always happen on their own. Oftentimes,…
3 ways to generate hope for the future
In all likelihood, 2021 will be one of those years we won’t want to talk about much. The…
Giving LawInfo.com a second look
In marketing, tried-and-true doesn’t always get its due. Maybe that’s because the stalwart performers aren’t the flashiest, or…
Priming your law firm for expansion
In the Great Recession of 2008, many law firms rushed to offer personal bankruptcy services. It seemed like…
How to make your clients more comfortable
They say you never get a second chance to make a first impression. This common phrase drives the…
How to keep your firm going while on vacation
Many solo attorneys and lawyers at small law firms care deeply about their practices and their clients, and…
Thriving in a hybrid work environment
Have you joined the millions of workers who’ve returned to the office? Not everyone has. And maybe you…
How to start using paid social media as a law firm
In recent years, more and more firms have been using social media. When this trend first started, posting…
Smiling on your law firm’s website, the right way
Today, websites are a primary source for new clients for most firms. Traditional marketing tactics, like yellow pages…
A small law firm’s pandemic success story
Attorney Gregory M. Jachts prides himself on the superlative client service offered by his firm, Simon, Sarver, Swetz, &…
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