Sales Speak: Strategies to Avoid or Reduce Billing Rate Discounts
Requests for discounts have become a routine step in the legal services purchasing process. Lawyers face the uncomfortable…
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Overcoming the Language Barrier: Three Reasons Why You Don’t Need to Speak Spanish to Appeal to Spanish-Speaking Consumers
The Census Bureau estimates that by 2050, the United States will have 138 million Spanish-speaking residents. That’s a…
Linking Content into the Client Journey: Why Content Experience Matters
Whatever the size of the law firm, small, midsize or Big Law, marketing’s goal is to engage your…
The five questions prospective clients want answered
For your small law firm or solo practice, it’s critical to evaluate the client service experience you provide.…
How market research can benefit your law firm
You think you’re doing everything right. Your firm has a successful track record, your website is comprehensive, you’re…
Digital Dive: Data-Driven Marketing for Law Firms — Metrics for Success
For law firms, where the billable hour reigns supreme, creating efficiencies to maximize time and effort is…
How healthy is your law firm’s brand?
Building a law firm brand is an ongoing, multi-step and multi-channel process that takes a lot of time…
Marketing Tech: 5 Challenges Facing Firms Trying to Boost Marketing With Tech
Firms are embracing new technologies to help drive marketing efforts and reach new audiences, but doing so may…
Planning to expand your legal offerings? The importance of protecting your law firm’s brand.
In the wake of the 2008 recession, many solo attorneys and small law firms rushed to hop on…
Making Legal Directories Part of Your Law Firm’s Marketing Mix
FindLaw.com: The granddaddy of them all, so to speak, FindLaw.com is the Internet’s most comprehensive and best-established legal…
Leadership in Law: Getting a Seat at the Table
How Law Firm Marketers Can Assume a Leadership Role The marketing director needs to gain “a seat…
Competitive Intelligence: Identifying Business Indicators That Lead to Legal Needs
It’s not enough these days to simply react to clients, the best attorneys are those who can anticipate…
How Law Firms Are Overcoming New Business Development Challenges
With the intense competition for new legal work, demands on lawyers’ available time and the increasing discounts clients…
Digital Dive: New Report Reveals Opportunities for Improvement on Digital Marketing Strategy for Law Firms
For those of us who have devoted more years in legal marketing than we’d care to admit,…
Determining Who Should Serve As the Billing Partner
Due to a law firm’s team-oriented approach to business development and client service efforts, it is not always…
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