The legal consumer isn’t just any consumer
As an attorney, you’re accustomed to having the knowledge you need to do your job. An arbitrator within…
Marketing
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Pro Bono Power: How Pro Bono Services is an Unexpected Wellness Tool
Ask an attorney why he or she wanted to become a lawyer and a common response is, “To…
Why do small law firms need a website?
Legal marketing has gone through a massive shift over the past several decades. Years ago, lawyers took out…
Financial Statements 101: A guide for lawyers
You went to law school to practice law, not to become an accountant. Nevertheless, it’s important to understand…
Top 5 Considerations When Starting Your Small or Solo Law Firm
Starting a small or solo firm has its perks — you get to practice law while also being…
Developing Your Law Firm’s Unique Positioning Statement
If you want an effective marketing plan, consider developing a unique positioning statement. These statements give your law firm…
Need Some Law Firm Advertising Ideas? Here’s a Hint: Think ‘Marketing’ Instead
Law firm advertising ideas can be hard to come by in an industry that, for a long time,…
4 simple marketing strategies for a team of one
As a small firm in big pond, you need to sell your skills and legal practice to potential…
How Does a Boutique Law Firm Use Social Media Marketing
Social media is more than just a place to share memes or connect with childhood friends. Instead, it…
Brand-Building 101: Law Firms and Expressing Identity
Recently, we highlighted the concept of brand and shared two ways law firms can express it to potential…
Selling Yourself: How Lawyers and Law Firms Can Express Unique Brands
Time and time again, FindLaw’s research has shown that legal consumers have difficulty distinguishing between what they see…
6 Tips for Legal Content Optimization
Legal content optimization is one digital marketing piece your law firm can’t be without. In this day and…
4 Idea-Starters for Celebrating Love Your Lawyer Day
First, there’s nothing wrong with doughnuts. Ever. But let’s just say this November 5, you want to celebrate…
What Can Law Firms Learn from Other Businesses on Marketing to Hispanics? Your Questions Answered
Invariably and across the board, today’s most successful businesses are already ahead of the curve when it comes…
Get the 2022 Law Firm Business Planner
All of us could use a brighter tomorrow, but brighter tomorrows don’t always happen on their own. Oftentimes,…