Evolving your firm to meet legal consumers’ changing ways
When it comes to legal consumers, annual surveys and reports are valuable for learning about current behaviors and…
Marketing
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Q & A: Improve your solo firm’s marketing
Let’s face it; running a solo firm in today’s market can take a herculean effort. With scant time…
Does your online content measure up?
When it comes to the written word, what constitutes “good” is subjective. However, if you’re looking at what…
A three-point plan for increasing your law firm’s online visibility
In the most recent Thomson Reuters U.S. Consumer Legal Needs Survey, 62% of respondents who used an online…
What makes an online legal directory listing stand out?
New capabilities within the digital marketing realm have greatly expanded opportunities for solo and small law firms to…
How to ask clients for reviews
Plenty of attorneys are skeptical of online reviews because they’re apprehensive about putting their image in the hands…
Marketing tips for immigration lawyers
It’s hard to escape conversations about immigration law during the last few years. Presidential campaigns, nightly news, and…
Growing your law firm with LinkedIn
For LinkedIn is one of the easiest and best ways to develop your professional image, reach out to…
Celebrate this Love Your Lawyer Day
For many, 2020 has been a year short on things to celebrate. Within the legal profession, Love Your…
Personal injury marketing ideas – Lawyer Marketing
Survival of the fittest. It’s a well-known phrase that calls to mind the struggle of life in extreme…
Volunteer this Love Your Lawyer Day
Why did you become a lawyer? The answer to that question differs from attorney to attorney, but a…
What to look for in a law firm SEO service
Attorney advertising has changed drastically over the past few decades. Yellow page ads, billboards, and referrals used to…
Prioritizing mental health at your firm
There’s no sugarcoating it, 2020 has been a difficult year. COVID-19’s emergence and spread throughout the U.S. has…
3 tips for law firm web marketing
Web marketing is constantly changing. With every update to Google’s algorithm, there are new tactics to use and…
Maximize your law firm marketing ROI
When it comes to your firm’s marketing, having a good ROI — or return-on-investment — is crucial. After…