Marketing Tech: 5 Challenges Facing Firms Trying to Boost Marketing With Tech
Firms are embracing new technologies to help drive marketing efforts and reach new audiences, but doing so may…
Marketing
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Planning to expand your legal offerings? The importance of protecting your law firm’s brand.
In the wake of the 2008 recession, many solo attorneys and small law firms rushed to hop on…
Making Legal Directories Part of Your Law Firm’s Marketing Mix
FindLaw.com: The granddaddy of them all, so to speak, FindLaw.com is the Internet’s most comprehensive and best-established legal…
Leadership in Law: Getting a Seat at the Table
How Law Firm Marketers Can Assume a Leadership Role The marketing director needs to gain “a seat…
Competitive Intelligence: Identifying Business Indicators That Lead to Legal Needs
It’s not enough these days to simply react to clients, the best attorneys are those who can anticipate…
How Law Firms Are Overcoming New Business Development Challenges
With the intense competition for new legal work, demands on lawyers’ available time and the increasing discounts clients…
Digital Dive: New Report Reveals Opportunities for Improvement on Digital Marketing Strategy for Law Firms
For those of us who have devoted more years in legal marketing than we’d care to admit,…
Determining Who Should Serve As the Billing Partner
Due to a law firm’s team-oriented approach to business development and client service efforts, it is not always…
2020 is Right Around the Corner – Now is the Time to Future-Proof Your Solo or Small Law Firm
Delivering what legal consumers want Decisions to hire you are no longer being made in your office. By…
Future-Proofing Your Law Firm’s Brand
What might impact your practice? No one trend or development will affect all areas of practice, but these…
Debunking SEO Myths in the Age of Blended Search
1. Page rank is the most important goal That seems self-evident, doesn’t it? When someone is looking for…
10 Top Strategies for Retaining Tomorrow’s Talent
In my 20 plus years working with lawyers I have learned that all lawyers want to be wanted…
Sorry Seems to Be the Hardest Word, Even When It’s the Right One
In this era of social media and a 24-hour news cycle, each day seems to bring a fresh…
5 Facts to Help Clients Find You Online
1. Online is on the rise When we say that more consumers are searching for lawyers online, it’s…
Podcasts Are the New Black for Law Firm Business Development
Before jumping into the podcast foray, law firm leaders must think strategically about podcasting as a tool for…
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