Connecting with Legal Consumers Amid COVID-19
With the continued spread of COVID-19, people throughout the United States find themselves in uncharted territory. As the…
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COVID 19: Selling in Times of Uncertainty
Two days before the World Health Organization (WHO) declared the Coronavirus a pandemic, I conducted a business development…
Five Ways to Meet Clients’ Needs When You Can’t Meet Face To Face
This month, our way of life dramatically changed as cases of COVID-19 have surged throughout the U.S. Schools…
Why Website Accessibility Should Matter to Your Law Firm
In January of 2020, the Second Appellate District of the California Court of Appeal granted summary judgment in…
The very real benefits of a virtual legal office
In these unprecedented times, many attorneys must address how to service clients and keep business operations going while…
Competitive Intelligence: Helping Your Client Know Their Client
Our firm, as with many others, is heavily focused on our clients and we encourage our partners to…
Balancing act: Mastering the business and practice of law
While midsize and larger law firms have dedicated staff to handle many of the administrative and operational tasks…
Client Maximization: Doing Well by Doing the Right Things
Making the most of your firm’s client base need not be a costly undertaking. There are several steps…
Appealing to the next generation of clients
No two consumers are alike, but the contrast between some demographics can be especially striking. Let’s take younger…
Three Things Your Solo or Small Law Firm Needs to Know About Legal Consumers
Businesses across all industries struggle to understand their customers. Realtors are known to joke with one another that…
Why Accountability in Law Firms Is So Challenging
A bevy of new goals and objectives typically accompany the advent of a new year—or, in the case…
The Multi-Faceted Internet Journey of Spanish-Speaking Consumers
Spanish-speaking consumers use the internet—and especially the internet on their smartphones—in greater numbers than the overall population. That…
Sales Speak: Strategies to Avoid or Reduce Billing Rate Discounts
Requests for discounts have become a routine step in the legal services purchasing process. Lawyers face the uncomfortable…
Overcoming the Language Barrier: Three Reasons Why You Don’t Need to Speak Spanish to Appeal to Spanish-Speaking Consumers
The Census Bureau estimates that by 2050, the United States will have 138 million Spanish-speaking residents. That’s a…
Linking Content into the Client Journey: Why Content Experience Matters
Whatever the size of the law firm, small, midsize or Big Law, marketing’s goal is to engage your…
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