Being in the right place at the right time: How to find future clients
From buying a home to drafting a will, there are pivotal times in life when big decisions –…
Marketing
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How integrated legal marketing works when you’re off the clock
It’s vacation season, and you need a break – and “need” is the right word to use, because…
Google analytics is changing. What does that mean for law firms?
For almost two decades, Google Analytics has been a relatively easy-to-use way to collect information on a website’s…
What if law firms could cherry-pick their clients? Maybe they can
Gone are the days when a solo attorney or small law firm could open for business and just…
Bringing balance back: How small law firms and solo attorneys can keep the scales level
Large law firms have staff dedicated to the sorts of tasks that aren’t practicing law, but are necessary…
Your website isn’t there to impress other attorneys
Every law firm needs a website, and that website has to work. By “work,” we mean it has…
Pitfalls to avoid when marketing your small law firm
For each of the past several years, the Thomson Reuters State of U.S. Small Law Firms Report has…
Making a game plan for your law firm’s blog
Some attorneys choose not to blog out of disdain. They see the blogosphere as an amateur’s playground, not…
The legal consumer isn’t just any consumer
As an attorney, you’re accustomed to having the knowledge you need to do your job. An arbitrator within…
Pro Bono Power: How Pro Bono Services is an Unexpected Wellness Tool
Ask an attorney why he or she wanted to become a lawyer and a common response is, “To…
Why do small law firms need a website?
Legal marketing has gone through a massive shift over the past several decades. Years ago, lawyers took out…
Financial Statements 101: A guide for lawyers
You went to law school to practice law, not to become an accountant. Nevertheless, it’s important to understand…
Top 5 Considerations When Starting Your Small or Solo Law Firm
Starting a small or solo firm has its perks — you get to practice law while also being…
Developing Your Law Firm’s Unique Positioning Statement
If you want an effective marketing plan, consider developing a unique positioning statement. These statements give your law firm…
Need Some Law Firm Advertising Ideas? Here’s a Hint: Think ‘Marketing’ Instead
Law firm advertising ideas can be hard to come by in an industry that, for a long time,…