Why trust signals matter to attorneys
Year after year, when FindLaw performs research into the way online resources are used, two features of legal…
Marketing
Loading posts...
Understanding legal consumer behavior – Lawyer Marketing
When it comes to building your law firm’s book of business having a keen sense of what actually…
We recently surveyed 2,000 legal consumers
For 11 years now, Thomson Reuters has conducted its annual Legal Consumer Needs Survey. It’s the industry’s most…
Connecting with Hispanic clients – Lawyer Marketing
If you look at the statistics, there’s no question that your law firm should be partnering with Hispanic…
Are Google LSAs right for your firm?
Savvy law firms are always on the lookout for new ways to stand out and bring in more…
Five key PPC insights every law firm should know
Given the competitive nature of legal marketing, many law firms get excited about pay-per-click (PPC) advertising. PPC is…
Be your firm’s best competitive advantage
One of the challenges involved with marketing your law firm is that there are likely many competitor firms…
Partnering with Hispanic clients – Lawyer Marketing
The U.S. Hispanic population represents a promising and largely untapped market for law firms of all sizes and…
Expand your firm’s online reach via video
Pre-COVID, most attorneys rarely, if ever, thought about using video. However, with the emergence of the pandemic and…
How LawInfo.com works for attorneys
Ray-Ban’s Wayfarer sunglasses have been a best-selling model since they were first introduced in 1956, in part because…
Now is the time to develop new skills
One positive outcome of the pandemic is that you likely have more free time on your hands. Depositions…
How to make your attorney bio shine
From individual practice area pages to client testimonials, every page on your firm’s website has a purpose and…
What to know when hiring a paralegal
A growing practice has its joys and challenges. The chief joy, of course, is that your growth is…
The benefits of live chat for law firms
We’ve all seen them. Those little, live chat boxes on websites across the internet. Just sitting there, waiting…
Why pro bono work is an effective attorney wellness tool
Ask an attorney why they wanted to become a lawyer and a common response is, “I wanted to…