The legal consumer isn’t just any consumer
As an attorney, you’re accustomed to having the knowledge you need to do your job. An arbitrator within…
As an attorney, you’re accustomed to having the knowledge you need to do your job. An arbitrator within…
Ask an attorney why he or she wanted to become a lawyer and a common response is, “To…
Legal marketing has gone through a massive shift over the past several decades. Years ago, lawyers took out…
You went to law school to practice law, not to become an accountant. Nevertheless, it’s important to understand…
Starting a small or solo firm has its perks — you get to practice law while also being…
If you want an effective marketing plan, consider developing a unique positioning statement. These statements give your law firm…
Law firm advertising ideas can be hard to come by in an industry that, for a long time,…
As a small firm in big pond, you need to sell your skills and legal practice to potential…
Social media is more than just a place to share memes or connect with childhood friends. Instead, it…
Recently, we highlighted the concept of brand and shared two ways law firms can express it to potential…
Time and time again, FindLaw’s research has shown that legal consumers have difficulty distinguishing between what they see…
Legal content optimization is one digital marketing piece your law firm can’t be without. In this day and…
First, there’s nothing wrong with doughnuts. Ever. But let’s just say this November 5, you want to celebrate…
Invariably and across the board, today’s most successful businesses are already ahead of the curve when it comes…
All of us could use a brighter tomorrow, but brighter tomorrows don’t always happen on their own. Oftentimes,…