Five key PPC insights every law firm should know
Given the competitive nature of legal marketing, many law firms get excited about pay-per-click (PPC) advertising. PPC is…
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Be your firm’s best competitive advantage
One of the challenges involved with marketing your law firm is that there are likely many competitor firms…
Partnering with Hispanic clients – Lawyer Marketing
The U.S. Hispanic population represents a promising and largely untapped market for law firms of all sizes and…
Expand your firm’s online reach via video
Pre-COVID, most attorneys rarely, if ever, thought about using video. However, with the emergence of the pandemic and…
How LawInfo.com works for attorneys
Ray-Ban’s Wayfarer sunglasses have been a best-selling model since they were first introduced in 1956, in part because…
Now is the time to develop new skills
One positive outcome of the pandemic is that you likely have more free time on your hands. Depositions…
How to make your attorney bio shine
From individual practice area pages to client testimonials, every page on your firm’s website has a purpose and…
What to know when hiring a paralegal
A growing practice has its joys and challenges. The chief joy, of course, is that your growth is…
The benefits of live chat for law firms
We’ve all seen them. Those little, live chat boxes on websites across the internet. Just sitting there, waiting…
Why pro bono work is an effective attorney wellness tool
Ask an attorney why they wanted to become a lawyer and a common response is, “I wanted to…
Embracing change can be good for attorneys
This past year attorneys endured many tests. While concerns about how to serve clients’ needs and keep the…
7 ways to get new ideas for your law firm blog
One of the hardest parts of writing a blog is generating new ideas. When you first start, you…
Lawyers accepting credit card payments
Many smaller law firms look at billing as a necessary evil. It’s not the act itself that’s the…
3 tips for marketing my firm
In the 1980s and 90s, you could find all the clients you needed by simply advertising your law…
Why to hire a Spanish PPC consultant
Right now, Hispanic Americans have over $1.7 trillion in purchasing power. By 2060, there will be more than…