Ask for reviews
Considering that 89% of legal consumers place an attorney’s reputation among the most important sources of attorney information, one of the best ways to celebrate Love Your Lawyer Day is to leverage client reviews. Asking for reviews doesn’t have to be difficult, but figuring out where to start can seem overwhelming at first.
So, how should you go about asking clients for reviews and who should you ask? Your best bet is to start with clients that you are reasonably certain had a satisfactory experience. While you can never be 100% sure what a client will say, you’re better off seeking reviews that you expect will be positive.
Once you’ve identified the clients that you’d like to ask for a review, be sure to consider timing. It is best to ask for feedback soon after the matter is complete so that your client can speak to all aspects of the experience. Additionally, this will give you the opportunity to uncover any potential issues with enough time to address them in a timely manner.
That brings us to how you should ask for a review. You could start by sending an email to your client or link to a survey. The most important thing to remember when crafting this request is to personalize the correspondence as much as possible to reinforce the personal connection to your clients.
Where should you share your client reviews? Clients can review your services on a number of platforms. You could ask for online reviews in the form of Google reviews, social media reviews (such as Facebook), or even testimonials to be included on your website. Consider your digital marketing strategy and tailor your requests to compliment those platforms that will deliver the highest impact. For example, a delighted client who raves about you on Nextdoor.com is nice, but its reach is extremely limited. Your law firm will likely benefit more from establishing or expanding a pool of reviews on your Google My Business listing.
Finally, while we all want nothing but glowing reviews, odds are that you will have to deal with a handful of critical responses. Asking for reviews can uncover areas for improvement in your practice as well as give you an opportunity to address client concerns before they spiral into more serious matters. Be sure to address all negative reviews in a calm and professional manner and discuss the specifics with your client offline. Prospective clients will see this and take note that you are taking the time to address your client’s concerns, which will leave a much better impression than simply ignoring the feedback.
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